With the date of Apple’s next event finally set for September 7, rumors and leaks about the iPhone 14 are reaching their inevitable peak. The alleged dummy units have given us our first ‘real world’ glimpse of the iPhone 14 Pro, which comes in a new color every year. But if this year’s new color is the real deal, I can’t say I’m too excited.

We’ve already heard that Apple is planning to go purple this year, with both the iPhone 14 and iPhone Pro adopting the color. But not only does it appear to be a far darker purple than the pastel shade of the iPhone 12, but it also takes the place of some other popular colors. (Don’t like to wait? Check out the best iPhone 13 deals available right now.)

Various Apple leakers have taken to Twitter to share images of the so-called dummy units. While a bunch of already familiar colors exist and are correct, including white, space gray and gold, it’s purple that’s getting the most attention. But instead of a bold shade, it appears to be a subtle, inky hue that actually looks purple when it catches light. In other words, it’s not much fun.

And Purple isn’t proving popular on Twitter. “It’s unlikely that Apple will release an ugly color,” one user comments on leaker @duanrui1205’s images, while another adds, “I want the purple to be too light, it looks like it’s dipped in ink was.”

It is also surprising that it appears to be turning purple. For the Pro model, it’s Sierra Blue which is on the way. But more unexpected is the loss of the pink iPhone 14. Users have been clamoring for a hot pink iPhone for years, and although hardly ‘hot’, the pastel pink iPhone 13 was the closest we’ve had since the iPhone 5C. It was a hugely popular shade – so why is Apple planning to phase it out so soon?

Being unverified dummy units that appear to have originated on Weibo, it is entirely possible that these will not be the same as the final iPhone 14 model. But closer to this release, the rumors and leaks tend to be more and more accurate. If you’re feeling impatient, take a look at today’s best iPhone 13 deals below.

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