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Instagram recently roll An update, delivering four new features for users and creators to try out: the new Reels page for trending audio and hashtags, a redesigned editing experience, new insights for creator analytics, and an improved fan appreciation experience.

instagram is constantly trying to get more likes TIC Toc, and part of that is releasing features that are somehow similar to its rival. The first thing to notice in this update is a new section dedicated to finding the latest trends, including hashtags and audios. For the latter, users can see how many times songs have been used and get the option to save them. The new section should help creators follow trends, giving them an idea of ​​what content to upload.

Speaking of content, the update also includes an improved editing screen, which is now “unified”. In particular, it gives users easy access to video clips, audio, stickers and text tools, making it possible to edit reels in just one place. According to Instagram, this will make it “easier to align and time the elements of your Reel at the right moments in a more visual way.”

In addition, Instagram introduced updates to Reels Insights, hoping to make the platform friendlier to creators who want a better strategy for growing their follower population. There will be two new metrics for total watch time and average watch time. As the company noted, this will help creators identify their specific content that gains traction and engagement and areas that need “a strong hook to keep viewers staying for a long time.” In line with this, the update also includes a new notification which tells which specific Reels help you get new followers.

On the other hand, to help creators better connect with their fans through gifts on Reels, another new notification experience will now show a follower who has sent a gift. There’s a new heart icon next to a fan’s name that can be tapped by the creator to show their appreciation for the gift sender. According to Instagram, the fan who sent the gift will be notified that the creator has seen them. The company said the gifting feature would be rolled out to more markets “in the coming weeks”, including Australia, Canada, France, Mexico, New Zealand and the UK.

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